For this student project, I created the company "Jazzed Up Womens Fitness" and created an energetic color monogram using adobe illustrator.
Apparel and sign mockups created in Photoshop to show what the monogram in action.
Jazzd Up simple branding: Color swatches, a grayscale logo variant, and a social media logo variant.
Below is some of the creative process that helped me arrive at my final logo.
Two pages of thumbnail sketches for logo ideas.
Three black and white rough drafts created in illustrator. Being a fitness company,
the logo had to have some energy and movement.
Final monogram for "Jazzed Up" created in illustrator. The colors are dynamic and the slash creates energy and unity between the letters.
